Golf’s Top Shot-Tracking Systems

Ben Hogan espoused “digging it out of the dirt” when it came to game improvement and consistency. It was an approach embraced by countless others, Tiger Woods included, but for many golfers today that’s given way to a new process: digging it out of the data. Golf is a sport that lends itself to data […]
Golf Games & VR: Bucket List Courses at Your Fingertips

Bucket list chasers out there might be fortunate enough to have played renowned courses like Augusta National, Pebble Beach, TPC Sawgrass, Bandon Dunes, Harbour Town, and Teeth of the Dog. But for most golfers, places like these remain entirely aspirational, whether it’s access, location, or cost that’s an impediment. For many, it’s all three. It […]
George Peper: The Ultimate Driving Machine

The walk-on player filling out your foursome may soon be a robot Roughly 30 years ago, I had a nutty idea. Actually, I had a bunch of nutty ideas back then, but this was one of the more colossally nutty ones. As editor of GOLF Magazine, one of my duties was to act as sort […]
6 New Golf Tech Items to Know

Golf is among the most traditional of games, with a history that dates back hundreds of years. But technological advances continue to change the way golf is played, taught, learned, analyzed, and consumed—all in the name of improving the overall experience. Think of the evolution in golf equipment in just your lifetime, from clubs and […]
Top New Drivers in 2021

The PGA Merchandise Show was an online affair this year, but club manufacturers still divulged plenty of share-worthy information about their latest offerings. And if there’s one thing that characterizes 2021’s crop of drivers, it’s variety. The days of one-size-fits-all drivers ended years ago, but club makers have gone to even greater lengths this year […]
LINKS Golf Podcast Ep. 72: The Future of Golf Technology

Golf clubs designed with the help of artificial intelligence. GPS-equipped robots that optimize daily course maintenance. Augmented reality allowing users to see the arcs of their shots in real time via shot-tracer technology. LINKS contributor David DeSmith joins Digital Editor Al Lunsford on the LINKS Golf Podcast to discuss the many ways in which widespread […]
Why Whoop and Other Fitness Trackers Will Improve Your Golf Game

At the RBC Canadian Open last June, tournament winner Rory McIlroy was seen sporting a white band throughout the course of the week. There were lots of queries—what was that? Turns out, McIlroy was one of the early adopters of the now vastly popular Whoop fitness tracking strap. Athletes like McIlroy, Justin Thomas, Maria Fassi, […]
Why OnCore’s Reach Now Extends Far Beyond Golf Balls

Golf balls have always been the core of OnCore Golf’s business—pun intended—but diversification was a fait accompli with Keith Blakely’s involvement. Blakely is the Chairman and CEO of OnCore, having started (and initially funded) the company about a decade ago along with his son, Bret, and his son’s friend, Steve Coulton. A serial entrepreneur and […]
PopStroke: Tiger Woods’s New Venture

The gamification of golf—it’s a term we’ve heard a lot lately, especially in this Topgolf world we live in. The latest attempt to increase the fun factor for the golf masses has 15-time major champion Tiger Woods on board as the architect of enjoyment. PopStroke opened its first location in Port St. Lucie, Fla., in […]
Golf Apps: Which Ones Should You Have?
By David DeSmith Technology pervades (some would say invades) every aspect of life today—including golf. But our brave new digital world has brought with it a corresponding collection of sleek smartphone apps that can definitely enhance your enjoyment of the game. Here are some apps that every golfer should consider downloading and putting […]