What Can the PGA Tour Learn from the European Tour?

Since taking over the European Tour in August 2015, Keith Pelley has proved to be an agent of change. Under his watch the European Tour has tackled such topics as golf’s glacial pace-of-play problem with a 40-second shot clock at one tournament to breaking from the monotony of 72-hole stroke-play competition with such events as […]

100 Years of Pebble Beach: Concours d’Elegance

By James A. Frank In 2019, Pebble Beach Golf Links will celebrate its 100th birthday and host its sixth U.S. Open. To commemorate these milestones, each issue of LINKS Magazine and LINKSdigital between now and then will tell the unique story that is Pebble Beach. Those articles will also be shared here on our website. Pebble […]

How Does GolfNow Work for Operators and Golfers? (And Does it Save You Money?)

For several years now, White Oaks Country Club in Southern New Jersey has leaned on tee-time seller GolfNow not just for its tee sheet capabilities, but to help the independently-owned public course with a website, e-mail marketing, a call center, and 24-hour customer support. “It provides every service you can think of,” says White Oaks […]

Clubs Without Courses: How Some Golf Clubs Thrive Without a Home Track

When Sean Ogle abandoned the life of a financial analyst and began writing the blog “Breaking 80,” he never imagined how many fellow golfers would reach out and invite him to play golf at their home courses. Realizing he had formed an impressive network of “golf geeks,” Ogle decided there must be a better way […]

I Was There for Van de Velde’s 1999 Open Championship Crash

By Dave Seanor   Redemption or ignominy. That’s what hung in the balance as Jean Van de Velde stalked a six-foot putt for triple bogey at the 72nd hole of the 128th Open Championship at Carnoustie Golf Links.  Van de Velde needed to hole the putt to join Justin Leonard and Paul Lawrie in a […]

100 Years of Pebble Beach: New Reasons to Stay

By James A. Frank   In 2019, Pebble Beach Golf Links will celebrate its 100th birthday and host its sixth U.S. Open. To commemorate these milestones, each issue of LINKS Magazine and LINKSdigital between now and then will tell the unique story that is Pebble Beach. Those articles will also be shared here on our website. […]

Building a Mixed Iron Set

mixed iron

Ten years ago, just before heading off to college, I saved some money and purchased a set of Mizuno blades. At the time, I proudly played off a two handicap and thought, “If anyone can play these butter knives, it’s me.” When the irons arrived I played a round with my best golf buddy, a plus […]

Dallas: A New Home for the PGA of America?

The PGA of America soon may be sending out a change of address notification. As first reported by Golf.com, the PGA is expected to announce it will relocate its headquarters from Palm Beach Gardens, Fla., to Frisco, Texas, about 30 miles north of Dallas. Multiple sources have confirmed to LINKS that the PGA is eyeing […]

Characters: Mary Lopuszynski

Once a year, the U.S. Golf Association erects a pop-up superstore on the grounds of the U.S. Open. This year, the 37,000-square-foot luxury tent is just downhill from the iconic clubhouse at Shinnecock Hills in Southampton, N.Y. In its 11 days of operation, the Merchandise Pavilion will process more transactions, 140,000, and sell more individual […]

Beau Welling: Person of Interest

Beau Welling

For years, the unofficial title of “golf’s most interesting man” has belonged to Miguel Angel Jimenez. But let us make the case for Beau Welling. Consider the course designer’s extensive range of interests and accomplishments. He is a great fan of the arts and sits on the board of the Carolina Ballet Theatre. During the […]