Testing 5 Lesser-Known Golf Ball Brands
Titleist, Callaway, and TaylorMade are the big three brands when it comes to golf balls, both on Tour and in the bags of amateur players of all ability levels. A couple other companies have also carved out a respectable share of the marketplace—we’re looking at you, Bridgestone and Srixon. Collectively, these are the brands that […]
Today’s Top Sand Wedge Choices
Choosing the right sand wedge for your game isn’t as easy as just looking for a club that has an “S” stamped on its sole.
12 Top Stand Bags for 2024
By the time you’re done purchasing all the magical clubs that are going to help you shoot that career-low round this year—along with the rangefinder, weather gear, gloves, tees, and other gear destined to play a role in your 2024 golf journey—you’ll have invested a lot of time and money. It wouldn’t be right to […]
Do You Always Play With the Same Brand of Golf Ball?
Top New Drivers for 2024
You don’t need to have a Ph.D. in materials science to understand the technology behind today’s drivers—and the benefits that technology offers. But it wouldn’t hurt. The way a driver looks to you, the way it feels in your hands, is still important; an appealing appearance inspires confidence. But performance is where it’s at. And […]
Top New Drivers in 2021
The PGA Merchandise Show was an online affair this year, but club manufacturers still divulged plenty of share-worthy information about their latest offerings. And if there’s one thing that characterizes 2021’s crop of drivers, it’s variety. The days of one-size-fits-all drivers ended years ago, but club makers have gone to even greater lengths this year […]
What’s New in Wedges for 2020?
During a 2020 PGA Show Demo Day seminar, Bob Vokey, Titleist’s legendary wedge designer, said that for the average player wedges are the most important clubs in the bag. It makes sense. Players who miss a lot of greens use their wedges a lot—which makes the process of choosing the right wedges all-important. There are […]
Bunkers in Baghdad: Bringing Golf to Our Military
In the mountains of Afghanistan, a U.S. Marine Officer carefully lines up his shot. He stands atop a small platform built from two-by-fours, squeezes his grip a little tighter, and fires at his target about 200 yards away. A puff goes up as his dimpled white Callaway hits the rocky slopes about 20 feet […]
Yes, Drivers Can Still Get Longer
For more than two decades, Tom Olsavsky has heard the same question in one form or another. The 29-year golf industry veteran, who now heads up R&D for Cobra Puma Golf, says it goes something like this: “You can’t make the driver go any farther, right? That’s the end,” Olsavsky says. “Well, no, I don’t think […]
The Golf Equipment World: What’s New for 2018
By Jim Frank One man’s admittedly opinionated view of what you’ll want to be playing this year I’ve been covering golf equipment for a long time. So long that the recent PGA Merchandise Show—the industry’s trade fair, showcasing everything from clubs and balls to cardigans, carts, and cigars—was my 34th. Consecutive. Which isn’t a […]
