Each golf club manufacturer has its own product launch calendar. Some companies look to release new products every year. A few favor bi-annual launch schedules. Many clubmakers look to time new product debuts for the weeks just prior to the annual PGA Merchandise Show in January. Others come out with new sticks multiple times per year.
The second half of 2024 has seen some important product launches, with new offerings throughout the bag that incorporate the latest technology and design ideas. Here are some of the more notable ones. Is there a new club on this list that might make its way into your bag?
Titleist GT Drivers & Fairways
For the fifth year in a row, Titleist was the most played driver on the PGA Tour in 2024. And when Titleist came out with its new GT driver series, saying that it represented the “biggest material and technological leap ever in Titleist driver design,” the golf world stood up and took notice. The GT debuted at the Memorial Tournament, with 13 players immediately putting the club into play. A week later at the U.S. Open, 19 players were playing it, with some of the world’s top names incredibly making the switch the week of a major. By the time of the Genesis Scottish Open in July, over 100 players had already used a GT driver on the PGA Tour, with many players on the LPGA Tour, DP World Tour, and Korn Ferry Tour swearing by it, too. Why the GT lovefest? In a word: performance. Titleist incorporated new technology into the GT that delivers both greater speed and more accuracy.
At the heart of the GT’s ultralightweight design is an all-new seamless thermoform crown, born from a new proprietary matrix polymer advancement. The concept freed up discretionary mass, allowing Titleist club designers to move mass and weight both forward and back to places where they could do more to promote speed and clubhead stability. Coupled with an upgraded speed ring designed to stabilize the clubface and promote on-center hits, and a variable-thickness face that helps deliver greater speed across more sections of the clubface, what you get is a clubhead that more than lives up to its hype. In short, it’s the real-world equivalent of a cheat code. The GT drivers come in three models to suit players of every stripe and in lofts from eight to 11 degrees. Titleist incorporated this new technology into its new GT fairways, too, which also feature a forged L-cup face that wraps around the bottom of the club and delivers more speed on low-center hits. Perhaps most amazing about the GT series clubs is the fact that they incorporate all this new, cutting-edge technology while still retaining Titleist’s classic, non-gimmicky appearance. If you haven’t test-driven them, you really should. (BUY NOW)
Mizuno JPX925 Hot Metal Irons & Wedges
Mizuno is another company that’s constantly challenging convention and at the same time managing to maintain its longstanding tradition of crafting clubs with a clean, classic appearance—almost as if by magic. Long heralded for their performance and feel, Mizuno irons are equal parts weapon of war and museum piece. And that’s even true with its game-improvement clubs like these new JPX925 cavity-back irons—the latest offering in Mizuno’s acclaimed Hot Metal series. The new JPXs, which the company says represents its most significant advancement in the years-long Hot Metals era, feature the Hot Metal family’s first multi-material design, one that incorporates nickel-tungsten into their Nickel Chromoly design concept, expanding the clubs’ sweet spots and enhancing distance, height, and spin.
Another first is the multi-faced thickness of the clubfaces, highlighted by their Cortech design, which features a 30 percent thinner face that enhances ball speed both on center hits and off-center ones. Mizuno has also varied the width of the clubs’ soles to increase overall face flex. Then, their balanced stability frame and new acoustic sound ribs produce great balance with a confidence-building feel and sound. The new JPX925 irons come in three models: JPX925 Hot Metal, JPX Hot Metal Pro with an even thinner topline and more compact clubhead, and the JPX925 Hot Metal HL designed for players seeking more forgiveness with higher launch angles and spin. Matching JPX925 wedges are crafted to look and spin like specialist wedges, and designed to fit seamlessly into any bag lucky enough to include a set of JPX925 irons. (BUY NOW)
Cobra King CB/MB and Tour Black Irons
Cobra has some new irons out for better players, too, in the form of its King CB/MB and Tour Black models. The Tour Black is a compact tour cavity back design that features a TPU (thermoplastic polyurethane) polymer that delivers soft feel and the kind of feedback skilled players demand. While their diamondized black metal finish may be the most noticeable difference in these irons, the difference makers come in the form of their 5-step forging process featuring 1025 carbon steel, their compact address profile, and the feel promoted by the TPU insert. (BUY NOW)
The CB/MB cavity-back and muscle-back models feature the same new all-black DBM finish and were crafted for players who prefer the clean, uncluttered look and performance of a tour-inspired blade. Combo sets are available, too, which offer cavity-back designs in the 4- to 6-irons and muscle backs for the 7-iron through pitching wedge. (BUY NOW)
TaylorMade P·770 & P·7CB Irons
TaylorMade has a strong new offering for better players, too—its forged P·770 irons. The 2024 P·770 has a thinner topline, a compact clubhead, and a modified leading-edge design that helps deliver consistent shotmaking and crisp turf interaction. Their precision-milled face and grooves deliver the launch and spin better players are looking for, and their updated tungsten weighting makes the long irons more forgiving than prior models. (BUY NOW)
The P·7CB cavity back version shares the same compact head and thin topline but offers a bit more forgiveness thanks to its optimized perimeter weighting. (BUY NOW)
Callaway Apex Ai200, Ai300, and Ti Fusion Irons
Callaway’s new Apex Ai200 and Ai300 irons both feature forged, hollow bodies with which have been coupled a forged Ai Smartface. Callaway’s designers used golfer swing data combined with artificial intelligence to give both new entries outstanding speed and reduced shot dispersion. The Ai300 offers even more forgiveness, making it a good choice for higher handicappers who want the feel and playability of a forged iron. (BUY NOW)
Like its siblings, the Ti Fusion iron is a forged, hollow-body, player performance iron—but with a titanium face that produces tons of speed and features a larger sweet spot than its brothers made of steel. (BUY NOW)
PXG Black Ops Irons
PXG calls its new Black Ops irons—its first game improvement irons—“launch missiles.” Like most of today’s newer irons created for higher-handicap players looking for all the forgiveness they can get, they’re designed to shift weight to the perimeter of the clubhead and increase MOI (moment of inertia). PXG achieved this by incorporating a dual cavity into their design and shifting the weight saved lower and farther back in the clubhead. This cavity, which includes a proprietary lightweight polymer, combined with the clubs’ ultra-thin HT1770 maraging steel face, help players get more distance, especially on off-center hits. In addition, PXG has outfitted the new Black Ops irons with what it calls “Power Channel Technology,” a u-shaped corridor built into the internal surface of the clubface to increase deflection and bend in the face’s top sector and increase your launch angle and ball speed. (BUY NOW)
Odyssey Ai-ONE Milled Putters
Callaway called on artificial intelligence and the power of supercomputers again to create its Odyssey Ai-ONE Milled putter line. These premium putters feature a 100 percent milled stainless steel body into which has been fitted a 100 percent milled titanium insert. This multi-material construction includes unique contours on the back of the face that effectively expand the putters’ sweet spots and minimize ball speed losses on off-center hits. Interchangeable 5-, 10-, 15-, and 20-gram front weights allow you to dial in your preferred feel, and they come in eight different head designs, so finding one that fits your eye and putting stroke is a tap-in. (BUY NOW)
Vokey Design V Grind Lob Wedge
Vokey has added to its ever-growing lineup of premium wedges with a new V Grind Lob Wedge—a unique sole grind that offers a nice combination of benefits. It features a high measured bounce forward on it sole, which works to prevent excessive digging. But when you open the face to play a higher-launching pitch or flop shot, its heel, toe, and trailing edge sole relief allow the leading edge to stay closer to the turf, providing enhanced versatility. The result is increased bounce on square-faced shots and more relief on open-faced shots. It’s a great choice for players with steeper attack angles and those who tend to deloft their lob wedge, which has the effect of taking some of the bounce out of the club.
Billy Horschel won the 2024 BMW Championship with the V Grind in his bag. “I love this grind,” Horschel says. “When I hit full shots, there’s enough bounce there that it doesn’t slide underneath the ball. It’s hitting right up in the second or third or fourth groove when you’re hitting full shots. And then out of bunkers and hitting flop shots, because of the relief on the backside as well, it opens up and I can really slide underneath.”
The Vokey V Grind comes in 58- and 60 -degree options and in a standard raw finish. (BUY NOW)
PXG Sugar Daddy III Milled Wedges
The latest Sugar Daddy wedges from PXG, the Sugar Daddy III’s feature new sole configurations, higher MOI, Tour-inspired grinds and bounces, and come in both chrome and dark finishes. They’re 100 percent CNC milled from 8620 soft carbon steel and 3x forged for consistent feel. They also allow for adjustability to fit your swing preferences. The BP-Grind features a high toe design with full-face grooves and a wider sole with a slight taper from heel to toe, so it delivers the kind of bounce that’s ideal for softer turf and sand conditions—and for players with steeper attack angles. The S-Grind models feature a more classic head shape and grooves, plus a traditional sole that tapers in width from heel to toe, making it a good choice for a variety of shots, whether with a square or open face. The C-Grind option has a narrower sole and a more aggressive taper from heel to toe, so its lower bounce will appeal to more skilled players and anyone playing on firmer turf. Each comes in a variety of loft offerings, with offsets that are appropriate to the club’s design and intended uses. (BUY NOW)