Seeing the Tiger Effect From Inside the Ropes

The Tiger Woods effect, to quote a favorite Seinfeld line, is real and it is spectacular. Even Elvis was in the building to see the latest Tiger Woods comeback tour when he threatened to win for the first time in five years at the Valspar Championship.https://twitter.com/AdamSchupak/status/972895048948965376 It’s funny how fast we forget how much he […]
A Conversation with Mike "Fluff" Cowan
By Adam Schupak He’s caddied for Tiger Woods and Peter Jacobsen, now works with Jim Furyk, and is more recognizable than many of today’s players. So what are his favorite memories, what was it like when he started, and how did he get that nickname? Q. What is your fondest memory of being on the […]
The World of High-Priced Golf Bags – Are They Worth the Money?

Among the many cool details that separate the cult-style following of MacKenzie Golf Bags from the one on sale at your local sporting goods store is the fact that the company doesn’t keep its bags in stock. It takes 3–4 weeks for one of its leather bags to be made by true artisans. Well, there […]
How Ping Became a Driver Company

At the U.S. Open in June, 13 players in the field put the Ping G400 driver in play during the first week the club was available. Pros tend to be somewhere between picky and “don’t bother asking” about switching equipment during golf’s biggest events, which made this mass switch all the more remarkable. “It was […]