What’s New in Wedges for 2020?

During a 2020 PGA Show Demo Day seminar, Bob Vokey, Titleist’s legendary wedge designer, said that for the average player wedges are the most important clubs in the bag. It makes sense. Players who miss a lot of greens use their wedges a lot—which makes the process of choosing the right wedges all-important. There are […]
The Golf Equipment World: What’s New for 2018
By Jim Frank One man’s admittedly opinionated view of what you’ll want to be playing this year I’ve been covering golf equipment for a long time. So long that the recent PGA Merchandise Show—the industry’s trade fair, showcasing everything from clubs and balls to cardigans, carts, and cigars—was my 34th. Consecutive. Which isn’t a […]
What’s New in 2017 from Titleist
Pro V1 & Pro V1x Balls How to improve the best-selling golf balls in the world? The three-piece Pro V1 has a new center, called the Next Generation 2.0 ZG Process Core, which provides longer distance on all shots, and a revamped dimple design for a more penetrating flight. The four-piece Pro V1x, which has […]
Why Do High Priced Irons Cost So Much?

Not that many years ago, there was an upper limit to what you could spend for a set of quality irons—usually $599 ($699 with graphite shafts) for eight clubs. Then the $1,000 a set barrier was broken, and now most premium irons from big-name manufacturers will set you back $120–$150 for each club. But there’s […]