Inside the TaylorMade Kingdom Experience
On a recent trip to San Diego I was able to take in some of the SoCal golf sights. Tiger at Torrey Pines, Aviara Golf Club (home of the LPGA’s Kia Classic), and the TaylorMade Kingdom where PGA Tour pros were visiting to get properly fitted for TaylorMade’s new SIM metal woods. The name itself […]
Yes, Drivers Can Still Get Longer
For more than two decades, Tom Olsavsky has heard the same question in one form or another. The 29-year golf industry veteran, who now heads up R&D for Cobra Puma Golf, says it goes something like this: “You can’t make the driver go any farther, right? That’s the end,” Olsavsky says. “Well, no, I don’t think […]
The Golf Equipment World: What’s New for 2018
By Jim Frank One man’s admittedly opinionated view of what you’ll want to be playing this year I’ve been covering golf equipment for a long time. So long that the recent PGA Merchandise Show—the industry’s trade fair, showcasing everything from clubs and balls to cardigans, carts, and cigars—was my 34th. Consecutive. Which isn’t a […]
What’s New in 2017 from TaylorMade
M1 Driver The second-generation of this popular driver moves its weight around thanks to using a lower-density Titanium alloy and a six-layer carbon composite in the sole (complementing the carbon in the crown). Shifting the weight allows a slight redesign of the head shape as well as lengthening the adjustable-weight track in the sole. Taken […]
New in Q1 2017 for TaylorMade Golf
Coming off a roller-coaster year—including a U.S. Open win—the powerhouse manufacturer unveils a full slate of new equipment What a year just past for TaylorMade. The M1 and M2 drivers, introduced early in 2016, were big hits with pros and consumers. In May, the company was put up for sale by parent Adidas. Endorser Dustin […]
Review: TaylorMade R1 driver
More than simply adjustable—and it now comes in black
