Q&A: Geoff Shackelford Reflects on “The Future of Golf”

Seventeen years ago, Geoff Shackelford was somewhat disillusioned with the direction golf was headed. The acclaimed golf commentator and author, and future Golf Channel analyst, had serious issues with the way the USGA was operating and had become indifferent toward professional tour golf which, he felt, was now a dreary procession of long drives and […]
LINKS Golf Podcast Ep. 72: The Future of Golf Technology

Golf clubs designed with the help of artificial intelligence. GPS-equipped robots that optimize daily course maintenance. Augmented reality allowing users to see the arcs of their shots in real time via shot-tracer technology. LINKS contributor David DeSmith joins Digital Editor Al Lunsford on the LINKS Golf Podcast to discuss the many ways in which widespread […]
What Does the Future of Golf Travel Look Like?

The Covid-19 pandemic threw a monkey wrench into a lot of people’s golf travel plans. Golf may have attracted new players to local courses—people looking for ways to recreate in a safe, physically distanced way. And domestic golf resorts within driving distance of population centers may have benefited from fewer people traveling overseas to play. […]