Yes, Drivers Can Still Get Longer

driver

For more than two decades, Tom Olsavsky has heard the same question in one form or another. The 29-year golf industry veteran, who now heads up R&D for Cobra Puma Golf, says it goes something like this: “You can’t make the driver go any farther, right? That’s the end,” Olsavsky says. “Well, no, I don’t think […]

The Golf Equipment World: What’s New for 2018

By Jim Frank   One man’s admittedly opinionated view of what you’ll want to be playing this year I’ve been covering golf equipment for a long time. So long that the recent PGA Merchandise Show—the industry’s trade fair, showcasing everything from clubs and balls to cardigans, carts, and cigars—was my 34th. Consecutive. Which isn’t a […]

What’s New in 2017 from Callaway

Great Big Bertha Epic Woods The Epic driver debuts “Jailbreak Technology,” which places two light yet strong titanium bars behind the face, reducing crown and sole deflection at impact, which focuses more of the load across the face for more energy and distance. The driver and range of fairway woods all use carbon-composite material to […]

Callaway Mack Daddy PM-Grind Review

If Phil Mickelson is looking for something to do when he’s done with the Tour, he might consider club design. Based on his input to a new wedge from Callaway—the Mack Daddy PM-Grind —he’s got both a good eye and good sense. “We listened to him,” said Callaway’s Roger Cleveland, who has designed for Phil […]