The Architects of Pebble Beach
By James A. Frank In the early 1900s, the Pacific Ocean was a long journey from the East Coast, which was the center of American golf at the time. So when Samuel F.B. Morse—in charge of developing part of the Monterey Peninsula for a resort and real estate—approached leading architects including Donald Ross and […]
Can A Golf Course Be Too Natural?

Can a golf course be too natural? That question has been rattling around in my head for a while as I’ve been bouncing around looking at and playing courses new and old.No one course prompted this thought. And I’ll be the first to admit that I don’t have a definitive answer. But the more I […]
Southern Comfortable: The Virginian Golf Club
By James A. Frank At The Virginian, the atmosphere is relaxed, the surroundings are majestic, and the quality of life at its highest. You can tell a lot about a golf club from its driving range. Not just the obvious things like attention to detail, what the maintenance practices are, and if the players are […]
100 Years of Pebble Beach: The Academy

In 2019, Pebble Beach Golf Links will celebrate its 100th birthday and host its sixth U.S. Open. To commemorate these milestones, each issue of LINKS Magazine and LINKSdigital between now and then will tell the unique story that is Pebble Beach. Those articles will also be shared here on our website. Combining technology with the human […]
100 Years of Pebble Beach: 17-Mile Drive
By James A. Frank In 2019, Pebble Beach Golf Links will celebrate its 100th birthday and host its sixth U.S. Open. To commemorate these milestones, each issue of LINKS Magazine and LINKSdigital between now and then will tell the unique story that is Pebble Beach. Those articles will also be shared here on our website. […]
Norman and Verizon Bring Live TV, Music, and More to your Golf Cart

If you’re not a fan of high-tech on the course—cell phones, GPS watches, swing sensors, and the like—then you might want to stop reading now. But for everyone else, golf’s brave new world continues to evolve. Some very interesting people are rolling out some very clever and exciting products to bring the game into the […]
100 Years of Pebble Beach: In the Beginning
By James A. Frank In 2019, Pebble Beach Golf Links will celebrate its 100th birthday and host its sixth U.S. Open. To commemorate these milestones, each issue of LINKS Magazine and LINKSdigital between now and then will tell the unique story that is Pebble Beach. Those articles will also be shared here on our website. […]
100 Years of Pebble Beach: Welcome to Fairway One

In 2019, Pebble Beach Golf Links will celebrate its 100th birthday and host its sixth U.S. Open. To commemorate these milestones, each issue of LINKS Magazine and LINKSdigital between now and then will tell the unique story that is Pebble Beach. Those articles will also be shared here on our website. With its world-class golf course […]
Sand Valley – Mike Keiser has Done it Again
By James A. Frank Everything you’ve heard is true: It is possible to build Bandon Dunes in the Midwest. And the fun has just begun. Mike Keiser has done it again. The man who gave us Bandon Dunes—and got us flying off to play great courses in out-of-the-way places—has brought his magic formula to […]
Older Golf is Better Golf
I recently played a round with a friend in his early 70s who said he’s anxious to turn 80. Seems his club has a “rule of 90”—he can’t play tournaments from the forward tees until the sum of his age and handicap total at least 90—and he’s desperate to gain the additional yardage. Which is just […]