Twitter and the PGA Tour have reached a 31-tournament deal to live stream, for free, over 70 hours of coverage.
PGA Tour Chief Media Officer Rick Anderson released a statement saying, “Twitter and the PGA Tour have been working together on Twitter Amplify for many years now, and the program has been a tremendous success for both companies. Streaming PGA Tour Live programming to Twitter’s global audience, as well as the millions of users who follow @pgatour and hundreds of PGA Tour player accounts, will provide new and innovative ways for sports fans to engage with our premium OTT offering.”
The move towards free content is a particularly modern one, especially considering that in 2015 the PGA Tour revoked a journalist’s media credentials for sharing practice round content via the app Periscope.
According to released statement from the PGA Tour about the content deal, the move is based on the changing digital landscape and the fact that 80% of fans consume their content via mobile. How do you watch golf? Do you plan to watch any tournaments this year via your phone and Twitter? Let us know in the comments below!
