Restructuring for the Ben Hogan Golf Brand

After initial reports from saying that Ben Hogan was folding, the company’s CEO released a statement saying that they weren’t shutting their doors. Instead, CEO Scott White said, “Reports of our death have been greatly exaggerated. While our organization does not look the same today as it did in 2016, we are confident that the changes we are making wil make us a stronger and better company in the future.”

The company has not declared bankruptcy or been foreclosed upon, but it has laid off a large percentage of its employees and has undergone a major restructuring. The restored brand struggled to gain market share against the larger OEMs and the news comes as a disappointment to many who loved the company’s products.

How do you think new golf equipments brands can survive in the competitive landscape? Would you like to see more equipment options from smaller manufacturers? Let us know in the comments below!