What’s New in 2017 from Cobra Golf

Cobra Golf
King F7 Drivers
In an industry first, this driver has a sensor in the grip that allows tracking distance and accuracy through the Arccos app, which also provides performance data, GPS distances, and other information. The club features a larger and lighter forged face, a larger profile for more distance and forgiveness, plus an adjustable weight system with settings in the front, back, and heel to customize ball flight and spin. Adjustable hosel has eight loft settings. The F7+ model boasts all the same technologies in a slightly smaller head. F7: $349; F7+:$399
King Forged ONE Length Irons
Played by up-and-coming Tour pro Bryson DeChambeau, all the clubs in this set are the length and weight of a 7-iron to provide consistent trajectories and distance gapping. In the “longer” clubs, tungsten weights lower the center of gravity and an insert dampens vibrations. The faces and grooves are milled for spin and trajectory control. A game-improvement version (King F7 ONE Length) is also available. Forged: $999; F7: $699
King Forged Tour Irons
Not ready for single-length clubs? This forged iron is built the same way—with tungsten weights and a vibration-dampening insert in the longer irons, plus milled faces and grooves—but with traditional-set length and head-weight progression. $999
F7 Fairway Woods & Hybrids
Both the woods and hybrids in the F7 family have the dual-rail Baffler system on their soles, a design introduced more than 40 years ago to move easily through any lie. The fairway woods feature progressive rail heights and moveable weights for ball flight trajectory control; the hybrids have thin faces for faster ball speed. Available in a range of lofts, and for men and women. Fairway woods: $239; hybrids: $199