Austin Golf Club has a logo that is classy, striking perfection—two golf clubs form an A with a star between them that is the pride of Texas. Port Ludlow’s stern ship encourages us. You can’t change the wind, but you can adjust your ball flight, so dare to embark and set sail. Tobacco leaves and artistic lettering were added to a stylized image of a deer skull to create the logo for the ever-popular Tobacco Road.
Logos are fun to recognize, think about, and discuss. My list changes often, but it always has some familiar treasures and some logos that are new on the scene.
In no particular order, here are my 10 current favorites.
Buffalo Ridge at Big Cedar Lodge—Hollister, Mo.
From the tee on hole No. 1 of Buffalo Ridge, the Ozark Mountains are clearly visible and so are the North American Bison roaming left of the fairway. The logo is dominated by this immense creature nudging the flagstick, and the lettering is just the right mix of old-fashioned fancy and bold. The combination is a perfect complement for the course, because a bold approach is exactly what is needed for this scenic, all-American, Tom Fazio-designed championship layout.
Baltusrol Golf Club—Springfield, N.J.
The earliest bylaws of Baltusrol established that “the club insignia shall be a red golf ball with golden wings.” The shape and shading of the logo’s wings have shifted over the years and the mesh pattern on the golf ball has morphed into dimples. Managing to evolve, I admire that the club has remained loyal to its original description through such a prestigious history. Credit for the design, created in 1896, goes to one of the founding members, John L. DuFais. And here is a bonus fun fact: In 1953, jackets with the insignia were available for purchase by members through Saks Fifth Avenue in New York.
Trout National, The Reserve—Millville, N.J.
It’s fantastic how many professional athletes from a variety of sports enjoy playing golf. Mike Trout, an MLB All-Star outfielder with the Los Angeles Angels, has taken his love of golf to an entirely different level. Working with TGR Design, led by Tiger Woods, to bring Trout National to his hometown, this logo creatively combines his interests. The tee that’s a “T;” nine baseball stitches split into halves representing nine innings and an 18-hole championship layout; and the flag that doubles as a baseball pennant are meaningful elements. The custom typography also contributes to make this logo feel like a homerun.
Chicago Golf Club—Wheaton, Ill.
The Chicago Golf Club was formed in 1892, and the earliest depiction of its logo was on the Year Book of 1897, a membership directory. I’m drawn to the charming, earnest character of this seal, which includes the phrase “Far and Sure.” Royal Liverpool Golf Club has long employed that phrase, and Chicago Golf Club founders and members Charles Blair Macdonald, the course architect, and Herbert J. Tweedie were members at Hoylake. No one knows exactly who deserves credit for its development, but the seal is distinctive, authentic, and an enduring example of everything a logo can be.
Firefly—Spring Hill, Tenn.
This is such a clean, faultless image and the symmetry makes this composition feel brave and confident. Firefly will be a residential community with two original Andrew Green designs—an 18-hole championship layout and a 9-hole short course. Both will be open for play in the rolling hills south of Nashville in the summer of 2026. Showing interested golfers and community members the way, the logo can be interpreted as a guidepost. This mirror-image “F” most clearly resembles a Firefly, and it is ready to glow.
Merion Golf Club—Ardmore, Pa.
The East and West courses at Merion were designed in the early 1900s by Hugh Wilson. Scotch broom blooms fresh and bright every spring on the East course, and Bobby Jones completed his grand slam here in 1930 when he won the U.S. Amateur. The signature wicker basket, and the year the golf club was established, 1896, evoke a sense of nostalgia. Designed by Bill Kittleman, a former longtime head golf professional at Merion, this logo is wildly popular, and I understand why. Enjoy the visual serenity.
Wick Golf Club—Wick, Caithness, Scotland
On the northern shore of Scotland, its founding members established Wick Golf Club in 1870. They chose a badge that “reflects the Norse heritage in the north. A pair of crossed golf clubs overarch a Viking longship, with its sail emblazoned with Odin’s Raven. These were the birds that were held onboard the vessel and released to lead these invaders to our coasts over a 1,000 years ago.” I couldn’t have said it better and with the invaders long gone, I have great memories of visiting Wick. This black-and-white line drawing speaks to my Scottish ancestry and the wonderful, kind people who live there.
Pinehurst No. 10—Aberdeen, N.C.
Founded after World War II, Pleasants Sand and Supply shipped sand that was mined in Aberdeen by rail to help with building projects all over the United States. This continued into the 1970s, when the company closed. The logo of Pinehurst’s 10th course is this dependable, bright red rail car steadfastly transporting a load that is shaped similarly to a 25-foot sand deposit that helps frame the 8th hole. Railways convey a productive but romantic sense of adventure, and this Tom Doak-designed course is, naturally, an adventure of its own.
Cragun’s Legacy Courses—Brainerd, Minn.
Tom Lehman, a Minnesota native and the 1996 Open Champion, recently redesigned multiple courses at Cragun’s Resort. With the renovations that started in 2021 now complete, 54-holes of golf are available for players of all skill levels. The rustic wooden bridges, wildflowers, and towering trees throughout the property contribute to its visual corridors and creative beauty, with swathes of cattails inspiring the logo for this Audubon-certified property.
Shorty’s at Bandon Dunes—Bandon, Ore.
This logo is fun, adorable, and laid-back. Standing on his hind legs, the bear wears a slightly pensive expression, like he is staring into the horizon or thinking about the next shot. Opened in 2024, this 19-hole par-3 course was designed by the firm of Whitman, Axland & Cutten. The course was named in honor of owner Mike Keiser’s close friend, Shorty Dow, the first caretaker and self-appointed “governor, mayor, and sheriff” of Bandon Dunes. As a “course with a mission,” it contributes to funding the Bandon Dunes Charitable Foundation’s grant-making efforts. Friendship, charity, and a cool logo—that’s good stuff.
What are your favorite golf course logos?
Most of these are terrible…a logo shouldn’t contain text other than how the Merion logo has the year… P #10, Merion, Shorty’s good. I question your taste with the others.
Let’s hear your choices.
these are just bad picks and clearly the magazine is getting some serious $$ to pick a few…Trout National?? That’s a horrendous logo. Pinehurst #10 is a miss too. Cragun’s Legacy looks like something you’d pull from Microsoft office.
These are the favorites of one of our writers. Would love to hear your list!
Sleepy Hollow with the Headless Horseman is a much better logo than these.
That’s a good one. As is Winged Foot’s logo.
Pasatimepo and Olympic Club are better than some of these. Also, Landmand has an awesome logo with the L as a pin flag and an ear of corn.
Pasatiempo is my all time favorite logo.
Glen Oak C.C. Glen Ellyn, IL
A Top Logo – The Golf Club, New Albany, Ohio. Understated class in a scenic natural setting… in the same manner as the club itself.
Friars Head, Augusta, Boston GC, NGLA and Maidstone are all more worthy than most of these. In fact , the only ones on the list are Merion and the CORRECT Baltusrol logo ( which is absent the script- check the flag next to the clubhouse ) which merit inclusion.
This is a cool one too. Californian army golf course in Riverside opposite the freeway next to the March Airbase.. General Old Golf Course.
Bulls Bay, Tobacco Road, Tot Hill Farm
My favorite is from the Island Golf club in Malahide, north of Dublin. A rowboat – as the course was built on an Island and until the 1970’s the only way to get there was by boat!
The Olympic Club, San Francisco
More integrated graphically than Baltusrol, and the wings seem to make the logo soar
Black Sheep
Winged Foot
Pinehurst Putter Boy
Idle Hour
Prairie Club
Monterey Peninsula Country Club’s Serpent, thanks to the fine work of Eric Heiser
I think Lookout Mountain may be my favorite. So simple, yet perfect. Honorable mentions for Prairie Dunes, Fishers Island, and Dornick Hills.
How about Portsalon with the angry boar? Or St. Patrick’s at Rosapenna with the snake coiled into the shape of a clover? Lahinch has always been a favorite of mine, too.
Tsss, what about the train from Lundin Links!!!
Usually your top ten lists are spot on. These are mostly terrible. But someone should write a book on club logos.
This isn’t the “LINKS Top 10 Logos”—these are the favorites of one of our writers. What would your choices be?
Red Sticks in Vero Beach, Florida is Top Ten
Pine Valley
Not a fan of most of these. Pebble Beach and Kiawah Island are my favorites for sure.
A few off the top of my head….
Maidstone’s Whale
Waterville
Pasatiempo
Camelback
Sleepy Hollow
Fisher’s Island
Goat Hill Park
The Hay at Pebble Beach
Pasatiempo. Dated or timeless?
Merion, Baltusrol, Winged Foot, Friar’s Head, NGLA, Stonewall, Sleepy Hollow, Augusta, Kitansett, Philly Cricket.
I like the ghost tree logo at Old Mac in Bandon and I like the logo at Tokatee GC in McKenzie Bridge, Oregon. Wine Valley in Walla Walla, WA has a cool logo too.
Tokatee logo is excellent. Good call out.
https://images.app.goo.gl/gQSBF8m4Qiw5vzvT9
WHISTLING STRAITS!
Golden Horseshoe
Shinnecock
Dooks
Yale
Lahinch
Crooked Stick
Waterville
Royal Peasant GC (image)
Lee, you need to get out to more courses.
Not sure how you were given the authority but you clearly missed many of the best!
This is a list of the writer’s favorites, not a “best of the best.” Would be great to hear what your personal favorites are, Jack.
Pebble beach please
Donegal Golf Club in Ireland borrows its logo from the town (the Donegal Crest), which took it from the family crest of the ruling family in the 5th century. The brother of the High King of Ireland, a heroic Celtic warrior king, Conall Gulban, reigned in the Southern Donegal territory and this emblem was his battle shield. It is said that when St. Patrick baptized Conall, it was the first such Christian baptism of the ruling class. St.Patrick then gave King Conall the popular Latin motto of the ancient Roman Emperor Constantine “In Hoc Signo Vinces”, meaning ‘In this sign is your victory’.
What a great article. I particularly liked Buffalo Ridge and Shorty’s. A favorite logo article by the same writer should be featured monthly via the Links daily newsletter. The writer’s picks were interesting. I did not know Mike Trout had a course built (now we know what he does while on the disabled list every season). And, since every respondent listed their own favorites, I will offer up “The Duke at Rancho El Dorado” in Maricopa, AZ.
Firefly? Are you kidding me? Cracker Barrel’s new logo is better than that!