There’s an old adage in golf, one that says a good round starts with good attire. In other words, dress how you wish to play. Good golf shots require confidence, and feeling confident about how you’re dressed is a great first step—one that could help you play your best.
These days, there’s no shortage of brands that offer stylish and bold options for the fairways and greens. Sure, you’re likely familiar with the Peter Millars, Johnnie Os, and Greysons of the world, but there’s a slew of other apparel brands out there that are making noteworthy pieces that look great, feel great, and—in some cases—are doing great things for sustainability.
Here, we spotlight nine lesser-known golf apparel brands that are ready to help you dress for success on the course.
Ahead
Most people know Ahead for, well…its headwear. But a significant portion of the Massachusetts-based company’s business is also rooted in apparel—the brand has operated a B2B model for its full collection of golf and lifestyle clothing since 2003 (then known as Ahead Authentics). Like many American apparel brands, Ahead is leaning into the upcoming Ryder Cup with collections centered on red-white-and-blue color schemes. Beyond that, because the brand executes all of its own screen printing, Ahead can create logoed gear in small production runs. That means golf clubs can offer more diverse offerings, experimenting with secondary logos that consumers may find more attractive or more desirable given their rarity.
CON.STRUCT
CON.STRUCT emphasizes bold colors and even bolder patterns and prints (you can’t get much bolder than flying pigs). Moreover, the Manhattan-based company’s Green collection may be suitable for the course, but its moniker actually reflects the brand’s sustainable production. The entire clothing line is made from recycled fabrics, while the brand’s fabric mill is powered by a hybrid energy system comprised of more than 1,500 solar panels. Much like hitting it close and making the putt, CON.STRUCT’s Green collection allows you to dress boldly while, at the same time, supporting a worthwhile mission.
Flag & Anthem
You might be surprised to learn that this Manhattan-based brand has a presence in the golf space, but that’s a relatively new development—2025 marks only the second year that Flag & Anthem has focused on performance clothing with golfers in mind. That said, the brand is now represented on the PGA Tour by Keegan Bradley and Tom Hoge, and with its polo shirts now sporting a more prominent logo on their yokes, it’s only a matter of time before the brand sheds its hidden-gem status. Regardless of Flag & Anthem’s notoriety, golfers—especially club professionals—are sure to love the brand’s new Journey Shirt, a short- or long-sleeve button down crafted from moisture-wicking, quick-drying, four-way stretch material. It’s effectively a performance golf top masquerading as a more formal dress shirt.
Free Fly
A year or so ago, TravisMathew carved out a segment of the “incredibly soft and comfortable” category of golf and lifestyle clothing with its TV spots that starred Chris Pratt and promoted the brand’s Cloud Collection. Free Fly, as it turns out, is ready to go punch-for-punch with that better-known California golf-and-lifestyle brand, thanks to its polo shirts crafted from a unique blend of polyester and eucalyptus and a collection of skorts, quarter-zips, and other tops made from bamboo viscose. In all these cases, Free Fly’s apparel is lightweight, flexible, and delivers a super-soft touchpoint.
GenTeal
Sporting a more subdued color palate, GenTeal Apparel’s lineup of performance-driven polo shirts are intended to blend the interests of hunters, fishermen, and golfers. Case in point: the brand’s new collection of prints features hand-drawn motifs of bears casting fly rods, driving golf carts, and swing clubs. “A lot of our competitors are directly focused on golf, where we’re more focused on the avid outdoorsman,” says the brand’s founder, Blake Dubinski. “Our name is GenTeal, which is a play on the word genteel—a synonym for refined. And that’s what we wanted, something that’s more refined.”
Original Penguin
As apparel logos are concerned, you don’t often see penguins on the golf course, but Original Penguin—an offshoot of the Munsingwear company in Minnesota—has brought the flightless bird to tee boxes, fairways, and greens since the mid-1950s. In fact, through a partnership with Arnold Palmer, the brand was instrumental in popularizing the polo shirt as a fashionable piece of golf clothing. Today, Original Penguin offers a wide array of styles for both tops and bottoms, but the brand’s retro-inspired Textured Earl polo offers an unmistakable tip of the cap to the label’s early beginnings.
Penfold
The British brand Penfold came to life in the same year as the Ryder Cup (1927), and its core lineup of golf products was rooted in soft goods, namely golf bags, shoe bags, and other accessories. The company has more recently dabbled in apparel, and its forthcoming collection is rooted in locally sourced, organic British cotton. Those new pieces include a pullover sweatshirt, which represents a hybrid of golf and lifestyle wear. “It’s a little bit of both,” says Gavin Perrett, the brand’s CEO. “It’s open for interpretation.” What’s not debatable is Penfold’s intent when it comes to apparel design. “We want the clothing to tell the story of our brand and match the quality of our soft goods,” Perrett says.
tasc Performance
Lightweight. Breathable. Ultra-soft. Those are the three adjectives that tasc uses to describe its Cloud Performance Polo—a shirt made from a distinctive blend of beechwood, micro-modal, and micro-polyester fabrics. It’s the type of shirt you might ordinarily worry about perspiring in, but you can sweat freely knowing that it’s fabricated with cooling and anti-odor capabilities. The brand’s Motion Pants, by contrast, are crafted from a woven blend comprised of polyester, elastane, and bamboo viscose, making them pliable for the golf course. Yet, their tailored aesthetic allows for dual use off the green.
Tilley
The Tilley brand got its start creating adventure hats during the 1980s, but the Canadian company was recently acquired by Joe and Kim Mimran, a couple known for their love of golf; their sense of style; and their ability to create recognizable, lasting fashion brands such as Club Monaco and Pink Tartan. Relying on technical fabrics and retro styling, Tilley’s forthcoming collection is understated but still eye-catching, with men’s and women’s pieces that play off one another. What else would you expect from a fashion-industry power couple?
