“PGA Tour events are better seen from the couch.” It is a common refrain, especially among those who have been to larger events. Crowds, expensive drinks, overpriced mediocre food, and frankly poor golf viewing plague large events.
With that in mind, two prestigious events have created offerings at the other end of the spectrum. Augusta National created Berckmans Place for the Masters, and most recently, the PGA Tour created a similar experience at TPC Sawgrass. Both of those exclusive passes offer gourmet food, drink, comfort, and experiences that tip the 5-star scale. It is largely believed that nothing could top Augusta’s Berckmans Place, but at least one person disagrees. Adam Schupak reports for Golfweek that Matt Rapp, the Tour’s vice president of business development said, “We’re Berkmans, only better. You can actually see golf from our venues.” Fighting words from the PGA Tour brass.
What does TPC Sawgrass’s premium clubhouse pass get you? A shopping consultant, a $500 gift card, a concierge, the best food and drink, a makeover for ladies, haircuts and shaves for men, the chance to rub shoulders with the famous, and more. What will it run you? $5,000 for the week.
Is it worth it? Would you spend that much to see the tournament at TPC Sawgrass? Let us know in the comments. In my case you will find me watching from home, with some snacks and a beer, for about $4,991 less.